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Manufacturing Strategy

Enrolled: 21 students
Duration: 23 hours
Lectures: 40
Video: 23:00:00
Level: Intermediate

Archive

Welcome, friends. We are starting a new course, on a very important subject, the manufacturing
strategy. You all may be knowing that Government of India, is focusing a lot on, Make in India
campaign. Government feels that, manufacturing is one sector, which can provide employment
to large number of youth of this country. Now, when government is looking for the strategic
advantage of manufacturing, we also need to see, that how manufacturing can provide, that
strategic advantage to an organisation, to a company.

Now, most of the organisations, are marketing driven organisation. We are living in an era,
where customer is king. And, manufacturing is considered to be a reactive function, which is
meant to fulfil the requirements, as per the marketing of the organisation. Marketing is
considered to be the driving department, and manufacturing is considered to be fulfilling the
requirements of marketing. But, this subject of manufacturing strategy talks of, that how,
manufacturing can also contribute in the strategic development of the organisation.

Unit 1

1
MS : Lec01 : Output of Manufacturing
32:23
2
MS : Lec02 : Operations Systems
31:54
3
MS : Lec03 : Operations Strategy
30:08
4
MS : Lec04 : Functional Strategy within Context Firm
32:29
5
MS : Lec05 : Functional Dominance within Corporate strategy
36:54

Unit 2

1
MS : Lec06 : World Class Manufacturing Organization
31:25
2
MS : Lec07 : Ps of Manufacturing Strategy
31:25
3
MS : Lec08 : Contribution of Skinner and Hayes and Wheelwright
31:37
4
MS : Lec09 : Alternative Paradigm of Manufacturing Strategy
31:18
5
MS : Lec10 : Some Genetic Manufacturing Strategies I
30:59

Unit 3

1
MS : Lec11 : Developing Manufacturing Strategy
32:05
2
MS : Lec12 : Understanding Markets
27:50
3
MS : Lec13 : Concept of Order Winner and Qualifiers
33:29
4
MS : Lec14 : Basic Characterstics and Specific Dimensions of order winners and qualifiers
31:39
5
MS : Lec15 : Some specific order Winners and Qualifiers I
30:37

Unit 4

1
MS : Lec16 : Some specific order Winners and Qualifiers II
31:18
2
MS : Lec17 : Some specific order Winners and Qualifiers III
30:57
3
MS : Lec18 : Some specific order Winners and Qualifiers (non operation related criteria)
31:26
4
MS : Lec19 : Developing an Operations strategy : Methodology
33:38
5
MS : Lec20 : Developing an Operations strategy
29:42

Unit 5

1
MS : Lec21 : Developing an Operations strategy : Roth and Miller Classification
31:43
2
MS : Lec22 : Enlightened view of Manufacturing
32:01
3
MS : Lec23 : Manufacturing Strategy Taxonomy : Some evidences from China
31:55
4
MS : Lec24 : Quality Management & Manufacturing Excellence
37:15
5
MS : Lec25 : Total Quality Management & Manufacturing Excellence
37:15

Unit 6

1
MS : Lec26 : Deming’s Approach to Quality
31:51
2
MS : Lec27 : Business Excellence Awards
37:24
3
MS : Lec28 : Process choice
29:05
4
MS : Lec29 : Process choice : 3 Dimensional View
36:45
5
MS : Lec30 : Product profiling
32:37

Unit 7

1
MS : Lec31 : Critical Success Factor for World Class Manufacturing
37:14
2
MS : Lec32 : Value added Engineering
33:31
3
MS : Lec33 : Total Employment Involvement
34:22
4
MS : Lec34 : HR theories for Operation Strategy
34:24
5
MS : Lec35 : Flexible Manufacturing System
34:15

Unit 8

1
MS : Lec36 : Concept of Focus
34:10
2
MS : Lec37 : Toyota Production System I
37:22
3
MS : Lec38 : Toyota Production System II
35:50
4
MS : Lec39 : World Class Manufacturing and India
33:02
5
MS : Lec40 : Achieving World Class Status
36:42

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Manufacturing Strategy
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