Welcome, friends. We are starting a new course, on a very important subject, the manufacturing
strategy. You all may be knowing that Government of India, is focusing a lot on, Make in India
campaign. Government feels that, manufacturing is one sector, which can provide employment
to large number of youth of this country. Now, when government is looking for the strategic
advantage of manufacturing, we also need to see, that how manufacturing can provide, that
strategic advantage to an organisation, to a company.
Now, most of the organisations, are marketing driven organisation. We are living in an era,
where customer is king. And, manufacturing is considered to be a reactive function, which is
meant to fulfil the requirements, as per the marketing of the organisation. Marketing is
considered to be the driving department, and manufacturing is considered to be fulfilling the
requirements of marketing. But, this subject of manufacturing strategy talks of, that how,
manufacturing can also contribute in the strategic development of the organisation.